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Updated: 13th June

Toronto Sees a Massive Shift in Travel Patterns with Diljit Dosanjh's Performance

Toronto is experiencing an unprecedented surge in travel demand, spurred by the highly anticipated performance of Indian pop sensation Diljit Dosanjh. Scheduled to perform in Toronto on July 13, Dosanjh’s concert has significantly boosted the city’s tourism and hospitality sectors. Let’s delve into the data provided by World on Holiday to understand how travel demand has shifted dramatically in Canada.
Domestic Demand More than Doubles

The concert has sparked a remarkable increase in domestic travel to Toronto, with fans flocking from various parts of Canada. The year-over-year (Y-o-Y) booking data showcases staggering growth from several cities:

Origins

% Increase in Bookings Y-o-Y

Kitchener

686%

Vancouver

679%

Ottawa

603%

London

509%

Scarborough

350%

Ottawa

279%

Mississauga

263%

North York

253%

Montreal

205%

Etobicoke

200%

 

Source: Adara, A RateGain Company

Diljit Dosanjh’s concert in Toronto has driven a massive increase in hotel bookings from various cities. Vancouver leads with a 679% rise, followed by Kitchener at 686%, and Calgary at 603%. London, Mississauga and Montreal also show significant increases at 509%, 263% and 205% respectively, highlighting the concert’s wide-reaching appeal across fans from Canada.

Not Just Domestic: Inbound Demand also Surges

Diljit Dosanjh’s concert in Toronto has sparked a significant rise in international hotel bookings. Bermuda leads with a 1600% increase, followed by the USA at 707% and France at 714%. Mexico and the Netherlands show substantial rises at 403% and 494%, respectively. Bookings from the UAE and Germany each increased by 300%, while the UK and India saw increases of 181% and 133%, respectively.

Origins

% Increase in Bookings Y-o-Y

Bermuda

1600%

France

714%

USA

707%

Netherlands

494%

Mexico

403%

UAE

300%

Germany

300%

UK

181%

India

133%

Barbados

90%

 

Source: Adara, A RateGain Company

Spike in Solo Travel in Toronto
The share of solo traveler bookings in Toronto has spiked for the concert dates, occupying three-fourths of all bookings. Notably, solo bookings were less than half of the total hotel bookings in the last few years. Music events are known to drive solo travelers from the neighboring cities to the host event city.
diljit-booking-group
Increase in ADR

The heightened demand has had a significant impact on hotel pricing in Toronto. The average daily rate (ADR) for hotels has seen a substantial increase of 79%, rising from $126 to $225.

Diljit Dosanjh’s upcoming performance in Toronto has dramatically shifted travel patterns, boosting both domestic and international bookings. The significant rise in reservations from various locations and the increase in hotel rates highlight the concert’s impact on Toronto’s tourism sector.

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About World on Holiday

World on Holiday is a real-time travel insights hub, powered by Adara, sharing important worldwide travel trends, as well as real-time booking and search data. This hub is powered by hundreds of first-party data sources, and are based on observed consumer activity.

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About Adara

Adara, a RateGain company, is one of the world’s largest data exchanges, providing access to ethically-sourced consumer data. With more than 270 global partners who supply aggregated, comprehensive traveler data, Adara delivers actionable insights and predictive intelligence to drive higher marketing ROI. For more information, visit https://adara.com/

About RateGain

RateGain is a global provider of SaaS solutions for travel and hospitality that works with 2800+ customers—including the Top 23 of 30 Hotel Chains, the Top 25 of 30 Online Travel Agents, and all the top car rentals including 8 Global Fortune500 companies—and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.

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