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As travelers search for new, less crowded, and more affordable European destinations, Poland has emerged as a top choice. Once overshadowed by its more popular Western European neighbors, Poland is now attracting the attention of travelers during the shoulder season, a time traditionally considered less busy for tourism. This shift is driven by the growing desire for offbeat destinations that offer rich cultural experiences without the overwhelming crowds found in more famous spots.
Off-Beat Destinations Ignite Wanderlust
The Most Popular Destination in Europe This Shoulder Season? Poland!
Top Origin Markets | Y-o-Y Growth in Bookings |
Australia | 912% |
Netherlands | 832% |
Germany | 697% |
Israel | 487% |
Norway | 231% |
UK | 174% |
Canada | 167% |
USA | 71% |
Sweden | 91% |
Spain | 8% |
Top Origin Cities | Y-o-Y Growth in Bookings |
London | 90% |
Oslo | 262% |
Stockholm | 52% |
Copenhagen | 99% |
New York | 79% |
Where are travelers headed?
Top Destinations in Poland | Y-o-Y Growth in Bookings |
Warsaw | 180% |
Krakow | 95% |
Gdansk | 171% |
Wroclaw | 215% |
Sopot | 669% |
Explore the travel trends of the shoulder season with our Europe Shoulder Season Travel Trends.
About World on Holiday
World on Holiday is a real-time travel insights hub, powered by Adara, sharing important worldwide travel trends, as well as real-time booking and search data. This hub is powered by hundreds of first-party data sources, and are based on observed consumer activity.
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About Adara
Adara, a RateGain company, is one of the world’s largest data exchanges, providing access to ethically-sourced consumer data. With more than 270 global partners who supply aggregated, comprehensive traveler data, Adara delivers actionable insights and predictive intelligence to drive higher marketing ROI. For more information, visit https://adara.com/
About RateGain
RateGain is a global provider of SaaS solutions for travel and hospitality that works with 2800+ customers—including the Top 23 of 30 Hotel Chains, the Top 25 of 30 Online Travel Agents, and all the top car rentals including 8 Global Fortune500 companies—and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.