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Tomorrowland Drives Austrians to Antwerp

Updated: 3rd July

Travel demand is rising for the diverse array of events in Antwerp as excitement mounts for Tomorrowland. The world’s premier dance music festival is all set for its grand opening on July 19 in Antwerp, Belgium.

Curious about who’s excited about Tomorrowland? This popular festival draws a diverse crowd, from music fans to global travelers. Join us as we explore the excitement of those eagerly awaiting this iconic event. Discover who’s ready for the ultimate celebration of music, unity, and energy. Here are the top origins for the Opening Day ceremony for Tomorrowland:  

Origin

Share of Bookings

Austria

19%

France

16%

Netherlands

16%

United Kingdom

9%

Germany

8%

United States

7%

Brazil

6%

Canada

4%

Ireland

3%

India

3%

Source: Adara, a RateGain Company

Austria takes the lead with a 19% share of bookings among the top source markets for Tomorrowland attendees, followed by France and the Netherlands, each accounting for 16%. The United Kingdom, Germany, and the United States also contribute significantly to the influx of festival-goers.

Comparing this data year over year, we see a stark difference in the source markets. Last year, at this time, the U.S. was the top origin for inbound travel to Antwerp, followed by the UK and France. Clearly, travelers from Austria are excited about Tomorrowland.

Top Origins for the same period in 2023

Share of Bookings

USA

18%

UK

12%

France

10%

Spain

9%

Austria

8%

Brazil

7%

Germany

5%

Hungary

5%

Greece

5%

Morocco

5%

Source: Adara, a RateGain Company

Linz, Amsterdam and London are the Top Origin Cities

Origin

Linz, Austria

Amsterdam, Netherlands

London, UK

Paris, France

Rio de Janeiro, Brazil

Bangkok, Thailand

Recife, Brazil

Vancouver, Canada

Dublin, Ireland

Nuremberg, Germany

Source: Adara, a RateGain Company

The top origin city for Tomorrowland is Linz in Austria, followed by Amsterdam in the Netherlands, London, and Paris. Beyond Europe, music lovers are traveling to Antwerp from Rio de Janeiro, Bangkok, Recife, and Vancouver. This again reflects the shift in general demand for leisure travel to Antwerp due to Tomorrowland. Compared year-over-year, London, New York, and Paris were the top origin cities in 2023.

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What’s Happening in Antwerp?

Updated: 16th April

Anticipation is building as the dates for Tomorrowland, the renowned electronic dance music festival, draw near. Set to take place in Antwerp, Belgium, from July 19 to July 28, 2024, the event has already sparked a surge in hotel bookings, doubling week-over-week as the excitement mounts. Data from World on Holiday reveals that Solo travel to Antwerp is 11% higher y-o-y and Luxury hotel bookings have risen 167% y-oy.

Source Markets with the Highest Year-over-Year Upsurge

Origin Country

Y-o-Y Growth in Hotel Bookings

Switzerland

900%

Australia

500%

Netherlands

410%

Source: Adara, a RateGain Company

Switzerland leads the pack with an astounding 900% year-over-year growth in hotel bookings, followed closely by Australia with a 500% increase, and the Netherlands with a 410% rise. These figures underscore the international allure of Tomorrowland, drawing music enthusiasts from far and wide.

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Keep track of the 'biggest drivers' of travel such as sports, music festivals and natural phenomena in popular destinations around the world.