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Taylor Swift’s Eras Tour


Lyon Sees a 7X Surge in Hotel Bookings as Taylor Swift’s Eras Tour Comes to Town

Updated: March 28

The anticipation for Taylor Swift’s Eras Tour is reaching a fever pitch as hotel bookings from the United Kingdom have surged sevenfold for the artist’s upcoming concerts in Lyon June 9-10, 2024. This remarkable spike in demand underscores the global appeal of the Grammy-winning singer-songwriter.

According to recent data, not only have bookings from the UK skyrocketed, but there has also been a staggering 200% increase in demand from Belgium and a noteworthy 152% surge from the United States. These statistics highlight the widespread enthusiasm among fans from various corners of the world to see Swift’s captivating performances in Lyon.

Among the top 10 international origins for attendees of the Lyon leg of the Eras tour, the United States and the United Kingdom take the lead, followed closely by Germany, Belgium, Switzerland, Australia, Russia, India, China and Slovenia. This diverse mix of nationalities underscores the far-reaching nature of Swift’s fan base and the universal appeal of her music.

Top 10 International Origins
Source: Adara, A RateGain Company

With Lyon poised to host Swift’s highly anticipated concerts, the city is bracing itself for an influx of international visitors eager to experience the magic of her live performances. The surge in hotel bookings not only reflects the excitement surrounding the upcoming shows but also underscores Lyon’s status as a vibrant cultural hub, capable of attracting music lovers from around the world.

49% Higher Bookings Y-o-Y from International Origins for Paris Leg of Taylor Swift’s Eras Tour

Updated: March 25

Hotel bookings are surging as Paris braces for Taylor Swift’s Eras Tour, coming to town May 9-12. Recent data reveals a staggering 49% increase in bookings from international origins year-over-year, signaling a resounding global interest in the iconic singer’s performances.

Swift’s magnetic appeal transcends borders, drawing fans from far and wide to the global city of Paris. As the City of Lights prepares to host this momentous event, hotels are bracing for a surge in occupancy, restaurants are primed for a surge in reservations, and local attractions are poised to welcome an influx of visitors eager to immerse themselves in the cultural riches of the French capital. 

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