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Oktoberfest

Oktoberfest

Beer to get Americans High in Munich

Updated: 23rd July, 2024

Munich is buzzing with excitement as it witnesses a staggering 78% year-over-year increase in solo travelers, largely fueled by its famous beer festivals and vibrant cultural events. Oktoberfest, the most popular of Munich’s beer festivals, is attracting more international visitors than ever before, with a significant surge in bookings from the United States. Apart from the U.S., a significant surge is noted from Bangkok, where bookings have grown more than tenfold year-over-year from 2023. Travelers from Zurich have also doubled.

Surge in Bookings from the U.S. Cities
Origins% Growth in Bookings Compared to 2023
Los Angeles275%
Chicago230%
Phoenix113%
Toronto104%
San Antonio100%
Kansas City95%
Seattle83%
Philadelphia82%

Source: Adara, a RateGain Company

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