- Munich - Travel Dates: Sep 20 – Oct 5, 2025
Brewtiful October in Munich as the World Pours in for Oktoberfest 2025
Updated: August 5, 2025
As the leaves turn golden and Munich’s streets fill with music, laughter, and the clinking of steins, Oktoberfest 2025 is shaping up to be a truly global celebration. The travel data is as effervescent as the beer, revealing new booking patterns that suggest this isn’t just a local tradition anymore, it’s a worldwide toast in the making.
People from cities across Europe and beyond are making their way to Munich for the big celebration. Portugal is leading the pack with a 141% surge in bookings over last year, followed closely by Austria (+83%), the United Kingdom (+76%), and Switzerland (+60%). Italy (+48%) and Israel (+53%) are also lifting their glasses to the Bavarian fest.
And while the United States continues to be the largest source market by volume, bookings have dipped by 6%, joined by moderate declines from India (-14%) and Australia (-27%), suggesting a rebalancing in how and where global travelers are heading this Oktoberfest season.
| Top Origins by Country (YoY Booking Change – Oktoberfest 2025) | |
| Country | % Change vs 2024 |
| Portugal | 141% |
| Austria | 83% |
| United Kingdom | 76% |
| Switzerland | 60% |
| Israel | 53% |
| Italy | 48% |
| Canada | 8% |
| United States | -6% |
| Brazil | -12% |
Source: Adara, a RateGain Company
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Zooming into the cities, the story gets even more “hopped up.” Lisbon has bubbled up with a 250% increase in bookings — a true dark horse. Vienna (+137%), Milan (+119%), and London (+103%) are not far behind, joined by strong showings from Zurich, Atlanta, New York, and Houston. Even as some cities like Chicago see a decline (-41%), others are making up for it with record interest.
This surge is more than just seasonal, it’s the result of better connectivity and falling fares, making Munich more accessible from both capitals and second-tier cities. With rising interest in authentic cultural experiences, Oktoberfest fits the bill perfectly that blends tradition, food, music, and community in one unmissable moment.
So, whether it’s your first stein or your fifteenth, 2025 is proving that cheers in Munich are being echoed far beyond German borders. Oktoberfest has always been about bringing people together, this year, the world is just arriving in bigger numbers.
About World on Holiday
World on Holiday is a real-time travel insights hub, powered by Adara, sharing important worldwide travel trends, as well as real-time booking and search data. This hub is powered by hundreds of first-party data sources, and are based on observed consumer activity.
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About Adara
Adara, a RateGain company, is one of the world’s largest data exchanges, providing access to ethically-sourced consumer data. With more than 270 global partners who supply aggregated, comprehensive traveler data, Adara delivers actionable insights and predictive intelligence to drive higher marketing ROI. For more information, visit https://adara.com/
About RateGain
RateGain is a global provider of AI-powered SaaS solutions for travel & hospitality that works with 3200+ customers—including 26 of Top 30 Hotel Chains, 25 of 30 Top OTAs, 3 of Top 4 Airlines, & all the top car rentals including 15 Global Fortune500 companies—& 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, & wallet share expansion.