- Munich - Travel Dates: March 14 – April 6, 2025
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Updated: 10th February, 2025
Booking Dates: Jan 1-30, 2025
Munich’s Starkbierzeit 2025 is driving an unprecedented surge in travel demand, with hotel bookings skyrocketing across both domestic and international markets. Compared to last year, domestic hotel searches have surged by 644% YoY, with a 415% increase in bookings, signaling a massive appetite among German travelers for Bavaria’s famed “strong beer” festival.
Source: Adara, a RateGain Company
Source: Adara, a RateGain Company
Paris – 3,900% YoY increase
Vienna – 2,100% YoY increase
Frankfurt – 600% YoY increase
London – 713% YoY increase
New York – 300% YoY increase
With Munich’s hotels filling up fast, this surge underscores Starkbierzeit’s transformation into a global springtime festival, drawing beer lovers from around the world eager to experience Bavaria’s strongest brews and lively beer hall traditions.
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About Adara
About RateGain
RateGain is a global provider of SaaS solutions for travel and hospitality that works with 2800+ customers—including the Top 23 of 30 Hotel Chains, the Top 25 of 30 Online Travel Agents, and all the top car rentals including 8 Global Fortune500 companies—and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.