India Summer 2025

Between May 1 and June 30 this year, outbound hotel bookings from India have revealed a dramatic shift in preference. Japan, in particular, is capturing the imagination of Indian travelers like never before. Tokyo has long held its allure, but this summer, it’s Kyoto and Osaka that are stealing the spotlight. Data from Adara reveals that hotel bookings to Osaka have surged by 195%, and Kyoto is close behind with an 184% jump. Tokyo itself has seen a 91% rise, but the real story lies in the growing appetite for a more nuanced, culturally immersive Japan — temples over skyscrapers, heritage over high-tech.

Across the world, this trend of deeper discovery is catching on. France, Germany, Switzerland, and Singapore are all seeing double-digit increases in hotel bookings from India. Almaty, in Kazakhstan, perhaps the most unexpected entrant, has soared with a staggering 602% rise in bookings, thanks to easy visas and direct flights.

Yet, as some destinations rise, others are quietly losing favor. New York, once a favorite on outbound itineraries, has seen a 47% drop in hotel bookings from Indian travelers. Singapore and Bangkok, popular on the Indian travel calendar until last year, are also witnessing a decline. The narrative is changing — travelers are no longer drawn purely by what’s popular.

This shift is equally evident at the country level. Vietnam is experiencing one of the steepest climbs, with hotel bookings up 351% compared to the last year. Japan follows closely, having grown 212% in the same period. Increased air connectivity has made Japan more accessible than ever to Indian travelers fueling this surge.

Meanwhile, Spain and Canada are both seeing a noticeable drop, signaling that Indian travelers are turning their attention away from over-familiar Western hotspots in favor of emerging destinations.