
From Mumbai to Mount Fuji: Surge in Travel Demand from India to Japan
84% Higher Hotel Bookings
Top Origins

Source: Adara, a RateGain Company
Leading the charge are major metropolitan hubs, with Mumbai, Delhi NCR, Chennai, Bengaluru, Pune, and Hyderabad emerging as the top origin cities driving this demand. These cities, known for their significant outbound travel volume, reflect an increased interest in exploring international destinations like Japan.
What’s even more striking is the exponential growth observed from beyond the top metros. Pune, Lucknow, and Hyderabad have reported the highest spikes in hotel bookings, with increases of 697%, 602%, and 592% respectively. Other notable contributors include Navi Mumbai (371%) and Gurugram (191%), underscoring a wider geographical spread of interest beyond traditional outbound travel hubs.

Highest Increase in Hotel Bookings by Origin Cities

Source: Adara, a RateGain Company
India’s Top Picks in Japan
Top Destinations

Beyond the Beaten Path
However, beyond these well-known hotspots, lesser-explored destinations are witnessing remarkable growth in hotel bookings. Nara leads the surge with an impressive 500% increase, followed by Gifu (250%), Yokosuka (150%), Chiba (149%), and Sapporo (116%).
Destinations with the Highest Increase in Hotel Bookings

Source: Adara, a RateGain Company
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About World on Holiday
World on Holiday is a real-time travel insights hub, powered by Adara, sharing important worldwide travel trends, as well as real-time booking and search data. This hub is powered by hundreds of first-party data sources, and are based on observed consumer activity.
About Adara
Adara, a RateGain company, is one of the world’s largest data exchanges, providing access to ethically-sourced consumer data. With more than 270 global partners who supply aggregated, comprehensive traveler data, Adara delivers actionable insights and predictive intelligence to drive higher marketing ROI. For more information, visit https://adara.com/
About RateGain
RateGain is a global provider of AI-powered SaaS solutions for travel & hospitality that works with 3200+ customers—including 26 of Top 30 Hotel Chains, 25 of 30 Top OTAs, 3 of Top 4 Airlines, & all the top car rentals including 15 Global Fortune500 companies—& 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, & wallet share expansion.