- Europe - Travel Dates: July 26 - Aug 11
Updated: 21st June
If not Paris, then Where? Travelers Skip the Olympics to Visit Other Cities in Europe
Travel businesses worldwide were excited about the Paris Olympics coinciding with the peak travel season, anticipating an exponential rise in demand. However, the lukewarm response from travelers has left them worried. Let’s find out how global travelers are traveling during the Olympics.
Paris Sees a Decline in Hotel Bookings
Top Destinations Based on International Hotel Bookings
Cities in Paris | Y-o-Y Change in Hotel Bookings |
Nanterre | 308% |
Courbevoie | 107% |
Lille | 87% |
Marseille | 23% |
Lyon | 21% |
Paris | -39% |
Source: Adara, a RateGain Company
Paris is seeing a decline in travel demand compared to last year during the Summer Olympics. Hotel bookings are 39% lower year-over-year. A possible reason for this is that travelers are avoiding the city hosting a global event, expecting higher prices and crowds. International travelers are choosing other destinations in France, including Nanterre, Courbevoie, and Lille, which have seen a massive surge in hotel bookings.
Germany Gains Big
In Europe, Germany is experiencing a surge in demand this summer, with a 50% rise in year-over-year (y-o-y) hotel bookings, followed by Poland at 36%. Other countries experiencing significant growth in travel bookings include Luxembourg, Hungary, and Belgium.
Countries in Europe with the Highest Y-o-Y Growth in Hotel Bookings
Country | Y-o-Y Growth in Hotel Bookings |
Germany | 50% |
Poland | 36% |
Luxembourg | 20% |
Hungary | 16% |
Belgium | 15% |
Source: Adara, a RateGain Company
Hotel Demand Doubles for Munich
Cities with the Highest Y-o-Y Growth in Hotel Bookings
City | Y-o-Y Growth in Hotel Bookings |
Munich | 124% |
Madrid | 19% |
Brussels | 19% |
Berlin | 18% |
Montreal | 17% |
Source: Adara, a RateGain Company
Munich is seeing the highest surge in demand this year. Unlike Paris, the host city of the Summer Olympics, Munich, as the host of the UEFA Euro 2024 soccer tournament, is experiencing a spillover effect. The city is witnessing growth in tourism after the popular sporting event. Visitors are also using Munich as a base to travel to cooler and less crowded destinations in Europe to avoid rising temperatures and a scarcity of rooms. Similarly, travelers to France are choosing Nice as a travel destination.
The Rise of Offbeat Locations
Most of the travel demand for Munich comes from Europe. Travelers from the UK, the Netherlands, France, Switzerland, Spain, and Belgium are flocking to Germany.
In Asia, Uzbekistan is emerging as a popular summer travel destination this year. Apart from its largest source market, Russia, Uzbekistan is also seeing a rise in bookings from the UAE, the U.S., Spain, and India.
Want to keep up with more global travel trends like these? Subscribe to World on Holiday.
About World on Holiday
World on Holiday is a real-time travel insights hub, powered by Adara, sharing important worldwide travel trends, as well as real-time booking and search data. This hub is powered by hundreds of first-party data sources, and are based on observed consumer activity.
For regular updates on the how, who and why of global travel, subscribe to the ‘World on Holiday’.
About Adara
Adara, a RateGain company, is one of the world’s largest data exchanges, providing access to ethically-sourced consumer data. With more than 270 global partners who supply aggregated, comprehensive traveler data, Adara delivers actionable insights and predictive intelligence to drive higher marketing ROI. For more information, visit https://adara.com/
About RateGain
RateGain is a global provider of SaaS solutions for travel and hospitality that works with 2800+ customers—including the Top 23 of 30 Hotel Chains, the Top 25 of 30 Online Travel Agents, and all the top car rentals including 8 Global Fortune500 companies—and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.