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Trends for the 4th of July

Updated: 17th June

Florida is the Favorite, but Texas Tops the Charts with Growth in Bookings

Based on the number of hotel bookings, Florida is the most popular leisure travel destination for the 4th of July. California, New York and Texas are proving to be other popular destinations for this summer.

Top Domestic Destinations for 4th of July (Based on Hotel Bookings)

Destination State
Florida
California
New York
Texas
Pennsylvania


Source: Adara, a RateGain Company

While Florida will be the most visited destination, Texas shows the highest growth for bookings compared to last year. Rising sharply by 34%, the demand for vacations in Texas has boomed.

Florida-is-favourite-graph

Y-o-Y Change in Hotel Bookings

Destination State 

Y-o-Y Increase in Bookings 

Texas

34%

Florida 

23%

New York 

15%

California

6%

Pennsylvania 

1%

 

Source: Adara, a RateGain Company 

Domestic Hotel Demand in the U.S. is 8% Higher Y-o-Y for the 4th of July
8%-Higher
Bookings for the 4th of July are at an all-time high, surpassing pre-COVID figures and 8% higher Y-o-Y.
Travelers are Looking for Augmented Service
The increase in hotel demand is common across hotels in the limited-service, full-service and luxury categories whereas there is a marginal drop in bookings of economy hotels.
Majority of the Travelers are Deal Seekers
The index indicates the breadth and amount of activity someone engages in before booking. 50% of travelers browsed more options than the average shopper when showing intent for a trip purchase whereas 14% stuck to their initial search terms.
The average trip duration is 4.48 days.
4.48-days-4

As Independence Day falls mid-week, many travelers have extended their trips until the weekend, increasing the average length of stay (LOS) from 2.7 days to 4.48 days.  

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