- USA - Travel Dates : July 4
Updated: 17th June
Florida is the Favorite, but Texas Tops the Charts with Growth in Bookings
Based on the number of hotel bookings, Florida is the most popular leisure travel destination for the 4th of July. California, New York and Texas are proving to be other popular destinations for this summer.
Top Domestic Destinations for 4th of July (Based on Hotel Bookings)
Destination State |
Florida |
California |
New York |
Texas |
Pennsylvania |
Source: Adara, a RateGain Company
While Florida will be the most visited destination, Texas shows the highest growth for bookings compared to last year. Rising sharply by 34%, the demand for vacations in Texas has boomed.
Y-o-Y Change in Hotel Bookings
Destination State | Y-o-Y Increase in Bookings |
Texas | 34% |
Florida | 23% |
New York | 15% |
California | 6% |
Pennsylvania | 1% |
Source: Adara, a RateGain Company
Domestic Hotel Demand in the U.S. is 8% Higher Y-o-Y for the 4th of July
Travelers are Looking for Augmented Service
Source: Adara, a RateGain Company
Majority of the Travelers are Deal Seekers
The average trip duration is 4.48 days.
As Independence Day falls mid-week, many travelers have extended their trips until the weekend, increasing the average length of stay (LOS) from 2.7 days to 4.48 days.
Target in-market travelers in real time with Adara’s industry-leading consortium of travel-intent data.